Migration is the first animated ScreenX movie and here's why it's perfect for the whole family

Keep the whole family entertained on ScreenX Day with the high-flying release of Migration. An adorable family of mallards hit all manner of amusing and exciting obstacles on their journey south for the winter in the latest adventure from Illumination.

You can soar even further when you watch Migration in ScreenX at Cineworld. This is the first-ever animated movie to play in the ScreenX format, promising to unveil a thrilling experience for animation fans that's unlike anything they've experienced before. Even better, you can enjoy the film for just £4 per ticket.

Intrigued? Keep on reading to find out more.

What is ScreenX Day and when does it take place?

ScreenX Day takes place on July 6th, allowing you to enjoy 270-degree immersion at a discounted price. This is your chance to celebrate ScreenX, the world’s first multi-projection theatre technology exclusively at Cineworld ScreenX cinemas nationwide.

Migration will be my first-ever animated ScreenX experience, so why should I be excited?

As mentioned, no animated movie has ever played in ScreenX before, making this a historic first for the genre and an opportunity for moviegoers to broaden their moviegoing horizons in the most exciting way possible.

The movie comes from Illumination, the animation geniuses behind the Minions and Despicable Me movies, and ScreenX will embolden Illumination's characteristically bold animation. This will be further augmented by the sweeping score from animation specialist John Powell, composer of the How To Train Your Dragon series.

This experience is only available at Cineworld in the UK, so make memories that will last a lifetime.

The qualities of ScreenX are uniquely tailored for family animation, allowing the bold colours and fast-paced movements to go beyond your peripheral vision and further immerse you in a heartwarming family adventure.

How does ScreenX work?

ScreenX is unique to Cineworld cinemas in the UK. It utilises four additional projectors and strategically placed speakers to craft an enveloping 270-degree effect that puts viewers in the heart of the action.

ScreenX extends the main screen content with additional footage projected onto the auditorium's side walls, surrounding viewers in their seats. If you want to feel like you're soaring alongside the adorable Mallard family in 270 degrees, then Cineworld is the only place you can do it.

Discover more about ScreenX and how it works in the following clip.